What if we could change our mindsets and see beauty in the slow ageing of our clothing? 

A story could be told by each carefully mended tear, age induced discolouration or small stain - where it has been and who has loved it.
The slow shaping and moulding of fabric onto your body could result in the comfortable fit of a well-worn and precious garment whispering precious memories.

Each perfect, imperfection could remind us of the people we love, special places we have been to or a treasured season in our life.



  • Cold and gentle machine wash.
  • Or cold and gentle hand-wash. Rinse thoroughly.
  • Vinegar can be used in the rinse cycle as a natural fabric softener.
  • Do not bleach
  • Line dry inside-out
  • Or cool tumble dry
  • Iron inside-out at a high heat
  • Don’t wring wet or damp clothes, it breaks the yarn fibres and can cause wrinkling.